Tag: saffola

MUMBAI: The diversification strategy undertaken by the Mariwala family-owned Marico to reduce its dependence on Parachute coconut oil and Saffola edible oil - its two traditionally strong, commodity-linked brands - has yielded results. The revenue contribution of coconut oil in the domestic business has come down by approximately 700 basis points(7%) over the last 5 years, while the domestic revenue share of new categories of foods and premium personal care (including digital first brands) has grown to approximately 15% of domestic revenue in FY23. This contribution is likely...