1. A staggering 64% of young Indians lead sedentary lives devoid of regular exercise.
2. A disconcerting 76% of them consume junk food on a daily basis.
3. More than 55% of young Indians sleep less than the recommended 5 hours a day.
Consistent steps, BIG impact – The road to better health
This escalating health crisis underscores an urgent need for small and consistent action towards one’s overall well-being. Wharton researchers, known for their insights into behavioural economics, have found that a number of seemingly small steps hold the potential to make a big impact toward helping people face tough challenges or propel a fresh start.
Saffola’s Presents 40 Under 40 campaign
A TOI Initiative for Healthier India
Traditionally, the phrase ‘40 Under 40’ has been synonymous with career success, but often, the health that makes success possible takes a backseat. To address this glaring gap, Saffola and Times of India are together spearheading an impactful ‘40 Under 40’ Campaign on the power of Roz Ka Healthy Steps to help young India recalibrate its focus back on their well-being.
The excitement is already at its peak as it enters its first week of challenge! India’s young achievers have already started taking one ‘Roz Ka Healthy Step’ in a bid to move towards better health and a brighter future for themselves. Here’s Lekhinee Desai, who is thrilled to be participating in the Saffola 40 Under 40 Challenge:
Roz Ka Healthy Step: Portion Control
How much you eat is just as important as what you eat, you’d agree! The inaugural ‘Watch Your Portion Challenge’ of this campaign revolves around this essential facet of healthy eating. It encapsulates the essence of this endeavour, involving the substitution of the conventional 12-inch plate with a more modest 9-inch one. Let’s now take a look at the exact steps the young achievers are embracing at the moment!
1. They are allocating half the plate to non-starchy vegetables – a diverse array of vibrant, colourful, nutrient-rich vegetables that substantially contribute to overall health.
2. They are limiting carbohydrate consumption (like rice, chapati, or millet) to one-quarter of the plate.
3. They are devoting the remaining quarter to protein-rich components such as eggs, poultry, lentils, sprouts, and yoghurt.
Are you wondering what’s going to be their payoff at the end of 8 weeks of this health journey? Here’s Sheryl Salis, registered dietician and founder of Nurture Health Solutions, answering this for us: “Overloading plates often translates to an excessive intake of calories, potentially culminating in undesirable weight gain and thereby increased risk of lifestyle diseases. The act of downsizing portion sizes while maintaining nutrient diversity and density, will help influencers combat lethargy and become more energetic and focused. By embracing portion control, equilibrium is established, meeting the body’s requirements without excess.”
You can experience lesser lethargy and increased energy too! It’s time for you, too, to put your health front and center like these 40 young achievers and conquer the challenge of 60 Ki Bimaariyaan 40 Mein.
Join the health movement today
Embrace Roz Ka Healthy Steps, and with the power of small steps and wins, lead yourself towards making significant health changes in the next 60 days! Click here to kick-start your journey with the Saffola Lifestyle Score today.
As a participant, here’s what’s in store for you: a comprehensive health package, including a complete 1MG body checkup, originally priced at Rs. 1,298, now available for just Rs. 449! What’s more, you can also avail 50% discount on consultations with NHS experts, guiding you along your path to better health.
Let’s rejuvenate India’s health, one step at a time!
Disclaimer: The article has been produced on behalf of Saffola by the Times Internet’s Spotlight team.
