Tag: campbell

Would the Maharajah survive? That was the question on everyone’s lips ever since the Tatas announced they were rebranding Air India. On Thursday, as Air India unveiled its new brand identity, the suspense ended – the turbaned royal mascot with the curling oversized moustache first conceived in 1946 by Bobby Kooka, the airline’s then commercial director, has been retained – in a brighter new look.At a glittering event in Delhi, Air India unveiled its much-awaited new logo ‘The Vista’ – which draws inspiration from the pinnacle of a...