News

Saturday
June, 15

Air India’s new logo is a window to the future and a nod to its storied past

Featured in:


Would the Maharajah survive? That was the question on everyone’s lips ever since the Tatas announced they were rebranding Air India.

On Thursday, as Air India unveiled its new brand identity, the suspense ended – the turbaned royal mascot with the curling oversized moustache first conceived in 1946 by Bobby Kooka, the airline’s then commercial director, has been retained – in a brighter new look.

At a glittering event in Delhi, Air India unveiled its much-awaited new logo ‘The Vista’ – which draws inspiration from the pinnacle of a glistening gold window frame, and also the aircraft livery in striking hues of deep red, aubergine and shimmering gold.

The video film through which the logo was unveiled shows how it embodies a spirit of limitless possibilities, progressiveness, and confidence in the future.

“A proud flag bearer to a soaring nation” was the resurgent tagline. Intricately woven into the design is a chakra-inspired pattern, a nod to India’s cultural heritage. The name of the airline is now in bespoke ‘Air India Sans’ font, a typeface that wants to put across that it is a premium, all-inclusive, and easily accessible airline.

N. Chandrasekaran, Chairperson, Tata Sons, emphasised, “Air India is not merely another business venture; it is a profound passion and a monumental national mission. Our goal and duty are to elevate this airline to true world-class status, an icon that every Indian can take pride in.”

Campbell Wilson, CEO & MD of Air India, echoed the sentiment, stating, “Our transformative new brand signifies our aspiration to position Air India as a world-class airline, serving travelers from across the globe while projecting a fresh and resolute India on the global stage.”

Tie up with FutureBrand

The new brand identity has been crafted in collaboration with London-based global brand transformation company FutureBrand.

The reactions were predictably mixed though brand experts did seem to approve. “The logo is nice, simple, non-complicated, very much today’s type. The graphic does remind me of a boomerang and is rooted in flying. The logo should be well received,” said Naresh Gupta, co-founder and Managing Partner, Bang in the Middle.

Travelers embarking on journeys beginning December 2023 will be greeted by the new logo and brand elements, as Air India’s inaugural Airbus A350 takes flight adorned with the resplendent new livery.





Source link

Find us on

Latest articles

- Advertisement - spot_imgspot_img

Related articles

Kotak Mahindra shares rise 4% on RBI nod to...

Kotak Mahindra shares rise 4% on RBI nod to Zurich Insurance buying 70% in Kotak General Kotak Mahindra...

Adani Green Energy, Adani Enterprises, Adani Ports Shares Rallied...

Adani Green Energy, Adani Enterprises, Adani Ports Shares Rallied Up to 12% Today. Here's Why Adani stocks: Motilal...

Vodafone Idea shares zoom 14% today; key technical levels...

Vodafone Idea shares zoom 14% today; key technical levels to watch out for Vodafone Idea share price: The...

SCREEN Launches High-Density SU Ink For Uncoated Papers Used...

SCREEN Launches High-Density SU Ink For Uncoated Papers Used By Truepress JET 520HD Mono It has developed this...

Nadeem Amin is the New President for Netstal Americas

Nadeem Amin is the New President for Netstal Americas Netstal appoints Nadeem Amin as its new President for...

Crypto Market Watch: Bitcoin Surpasses $70,000; Eyes Set on...

Crypto Market Watch: Bitcoin Surpasses $70,000; Eyes Set on New Highs Bitcoin's price surged past $70,000 on Tuesday,...