Tag: 2023 ICC Men’s Cricket World Cup

Coca-Cola on Friday said it will be the exclusive non-alcoholic beverage partner of the ICC for the upcoming 2023 ICC Men’s Cricket World Cup. This collaboration is a part of its four-year global strategic partnership with the ICC.The beverage major said it will undertake many brand activations with its beverage portfolio, including fan engagements, social media campaigns, and promotions to win tickets to the World Cup alongside on-ground experiences during the ICC Men’s Cricket World Cup 2023.Arnab Roy, Vice President, Marketing Coca‑Cola India and Southwest Asia at Coca-Cola...