Category: Partnership

Ferrero Group to Acquire Purely Elizabeth, a Leading U.S. Wellness Brand Ferrero Group has announced that it has signed an agreement to acquire Purely Elizabeth, a high-growth modern wellness brand and a leading U.S. better-for-you food company. The acquisition will further strengthen Ferrero’s presence in the American breakfast market, with Purely Elizabeth joining its growing portfolio. Following the completion of the transaction, Ferrero Group intends to support Purely Elizabeth’s next phase of growth through continued product innovation, expanded operational capabilities, and broader distribution. The company plans to help the brand reach...