Blenders Eyewear Taps Jordan Howlett as Chief Content Officer
Blenders Eyewear, a leading eyewear brand, today announced the appointment of Jordan Howlett as its Chief Content Officer, reflecting the brand’s continued focus on strengthening consumer engagement and elevating its content strategy.
Howlett has built one of the world’s most engaged digital communities with 50 million followers across multiple platforms through a distinctive content style that combines humor, authenticity, and audience engagement. Jordan will work closely with the Blenders team to help shape the brand’s creative direction, identify new ways to connect with consumers, and support the development of content and products that resonate with a broad and growing audience.
“I’ve been selective about the partnerships I take on because I wanted to be involved in something meaningful and contribute beyond traditional endorsements,” said Howlett. “What attracted me to Blenders was the opportunity to collaborate creatively, contribute to product development, and help shape how the brand connects with its community. I’m excited to work alongside the team as we continue to evolve the brand and create new experiences for our customers.”
“Jordan isn’t joining Blenders to simply appear in our campaigns,” said Jack Gray, CEO of Blenders Eyewear. “He’s joining to help shape the creative behind them. He brings a massive audience that trusts him and a real connection to what we make. His instincts for storytelling and building community are unlike anyone else’s, and we’re excited to bring that perspective into every part of how we work. He’s not here to just create content. He’s here to make our brand sharper, more relevant, and better at storytelling.”
As part of the launch, Blenders will debut a new creative spot featuring Howlett, playfully positioning the brand as “the glasses with the stripes.” Howlett’s creative leadership will begin rolling out in summer 2026 across a series of integrated campaigns, product launches, and collaborative projects designed to deepen consumer engagement and bring fresh energy to the brand’s storytelling.
https://www.blenderseyewear.com/?srsltid=AfmBOorNtO9RHhV5LynY9iqai4LLv4N71mjushOAJ8Pce1lPzkt0ptby
#blenders #blenderseyewear #jordanhowlett #modernbusinesworld
