Disney Star, the official broadcaster for IPL, saw 40.9 crore viewers tuning in for the first 29 matches of the ongoing season of the T20 league, according to BARC data. Viewership rating is up 24 per cent compared to the last edition, it added.“The reach garnered for the live broadcast of the first 29 matches is also 3.7 crore higher than the reach of the entire 2022 edition. Disney Star has also received the highest-ever reach across all editions of IPL in Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, and...