Tag: Viacom18 BCCI rights

Reliance-backed Viacom18 has bagged BCCI TV and digital rights, in a five-year deal worth ₹23,757 crore. This further cements Viacom’s OTT bid, eroding Disney Star’s  digital supremacy on the counter. On Thursday, the cricket body auctioned the TV and Digital rights for India’s home cricket broadcasting. Like the IPL media rights auction, BCCI auctioned the TV and Digital rights of the cricket home matches separately. Three of India’s biggest broadcasters, Sony, Disney Star, and Viacom18, battled it out to win the rights. With its winning bid, Viacom18 has paid nearly...