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Gen Z: Coffee giants bet...

NEW DELHI: India's Gen Z and...

Gen Z: Coffee giants bet on Gen Z from Delhi to Siliguri

NEW DELHI: India's Gen Z and millennials are fuelling the cafe culture in the country, nudging global brands like Starbucks and Tim Hortons to go aggressive in the market. After making its debut in New Delhi last year and expanding across NCR and parts of Punjab, Canadian coffee chain Tim Hortons is eyeing foray into Pune, Bengaluru and Hyderabad. For Starbucks, which operates in India in partnership with the Tata Group, the strategy is to launch in new towns and cities. While getting customers in the metros with...

Karl Jörg - August 14, 2023

Business Profiles

Gen Z: Coffee...

NEW DELHI: India's Gen Z and millennials are fuelling the cafe culture in the country, nudging global brands like Starbucks and Tim Hortons...

Karl Jörg - August 14, 2023

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