Tag: TAM Sport

The number of advertisers and categories spending during the ongoing Indian Premier League on TV has witnessed an increase as the tournament progresses. According to TAM Sports, a division of TAM Media, the number of categories and advertisers on IPL16 on TV subsequently increased during matches 9-16, compared to matches 1-8. According to the report, category count has increased to 115 in Matches 9-16 from about 100 categories during the first eight matches. Similarly, 111 advertisers advertised in the 9th-16 the match period, compared to 100 in the...