Tag: surging ott platforms

Come festive season and the ad rush begins on most media. Digital streaming platforms too are witnessing a festive spike as brands have started booking ad slots but this year rates are reportedly lower.  An analysis by Brand Finance has found that while ad volumes of OTT platforms such as JioCinema, Netflix and Disney Hotstar are expected to grow by 20 per cent year on year, their revenues will not grow in a commensurate fashion. Ajimon Francis, Managing Director India at Brand Finance told businessline. “Due to the competitive nature between...