Tag: Star Sports

Star Sports, the official broadcaster of Asia Cup 2023, on Monday said that about 266 million viewers tuning in to the Star Sports’ live broadcast for the tournament, excluding the final. This makes Asia Cup 2023 the most-watched edition of the tournament. Quoting BARC data, the broadcaster said that total viewing time for the tournament increased by 75 per cent compared to the previous edition in 2018, with over 73.5 billion minutes watched, excluding the final. “The ‘Super 4’ encounter between the ‘Greatest Rivals’ (India & Pakistan) was...