Tag: sports viewing

India captain Rohit Sharma has been roped in by JioCinema, the digital media rights holder of IPL. He will work closely with the team at JioCinema, collaborating on a “shared vision that is focused on making sports viewing synonymous with digital through a series of initiatives.”, the company added. “He will take JioCinema’s digital-first proposition for all premium sports properties nationwide expanding the fan base,” the statement added. Read also:Record number of advertisers have come on JioCinema for IPL: Viacom18 Sports CEO  “Rohit Sharma embodies the spirit of sportsmanship, and unmatched leadership,...