Tag: sports sponsorship

adidas bagged the exclusive rights from the BCCI for manufacturing kits across all cricket formats, making the sportswear brand the sole supplier for all match, training, and travel wear- including the men’s, women’s, and youth teams. The contract is till March 2028. Starting June 2023, Team India will be seen in the three stripes for the first time and will debut their new kit during the World Test Championship Finals, it added.Jay Shah, Honorary Secretary, BCCI said, “We are committed to helping grow the game of cricket and could not...