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Indian single malt sales catch...

NEW DELHI: The sales of Indian...

Indian single malt sales catch up with Scotch rivals

NEW DELHI: The sales of Indian single malts have caught up with their rivals from Scotland due to growing appetite of consumers to take homegrown brands, which do not come cheap.In 2022, the sales of Indian malts shot up 2.4 times to 2,81,000 cases, while Scotch (single malt) sales rose 35% to 2,96,000 cases, according to industry data accessed by TOI. A year ago, Indian brands accounted for around a third of the market, compared with 15% five years before that, TOI had reported in March 2022.Two Amrut...

Indian single malt...

NEW DELHI: The sales of Indian single malts have caught up with their rivals from Scotland due to growing appetite of consumers to...