Tag: Rediffusion’s Red Lab

Chennai Super Kings has been ranked No 1 in terms of fandom at the close of the latest season of the Indian Premier League, according to a report by Rediffusion’s Red Lab, which tracks consumer behaviour. While Mumbai Indians are at a not-so-close second place, Royal Challengers Bangalore (RCB) are at a distant third. The Rediffusion Red Lab team tracked and analysed fan involvement of all teams over the past two months, and interviewed and interacted with 1,213 fans of all 10 teams that played in the tournament....