Tag: rc bhargava

India’s upper middle class is spending on premium cars, real estate, travel, technology, and home improvements. This uptick is being witnessed even as a contrarian trend emerges. According to an ET report, corporate leaders emphasize India's enduring long-term growth trajectory, yet see an unconventional consumption pattern unfolding as food-driven inflation impacts middle-class spending. Indian consumers are shifting toward premium goods across various categories, spanning personal care items such as shampoos and soaps to smartphones and SUVs. The trend of premiumization has entrenched itself in the market post-pandemic.In 2023,...