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Focus on 5 Cs of...

Organisations need to focus on the...

Focus on 5 Cs of innovation, says Nestle India chief

Organisations need to focus on the 5 Cs of innovation to inculcate the right culture for new ideas to thrive, said Suresh Narayanan, Chairman and Managing Director of Nestle India Ltd. Speaking as the chief guest at the 12th Chinni Krishnan Innovation Awards held last weekend at the IIT Madras Research Park, Chennai, Narayanan said corporates need to look at firstly, the challenge of innovation and secondly the context of innovation, where consumer insights are important as what to do with a new product launch.Corporates need to focus on...

Focus on 5...

Organisations need to focus on the 5 Cs of innovation to inculcate the right culture for new ideas to thrive, said Suresh Narayanan,...