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Food delivery platforms saw modest...

Online food delivery (OFD) platforms took...

Food delivery platforms saw modest 7% spike in business during IPL 2023: Redseer Strategy Consultants

Online food delivery (OFD) platforms took a softened approach during IPL-2023, leading to a modest 7 per cent spike in business during the tournament.The Indian Premier League (IPL) stands as one of India’s mainstream cricket tournaments, captivating millions of viewers. This extensive viewership has transformed the IPL into a highly sought-after advertising opportunity for businesses, particularly online food delivery (OFD) platforms. However, in their continued stride towards profitability, prominent Online Food Delivery Platforms implemented subtle and low-key marketing campaigns during IPL-2023, rather than relying on extravagant and attention-grabbing advertisements. “During...

Karl Jörg - June 2, 2023

Sports

Food delivery platforms...

Online food delivery (OFD) platforms took a softened approach during IPL-2023, leading to a modest 7 per cent spike in business during the...

Karl Jörg - June 2, 2023

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