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Tata Sons: Maharaja takes a...

NEW DELHI: Bobby Kooka's Maharaja takes...

Tata Sons: Maharaja takes a back seat in Tata’s Air India

NEW DELHI: Bobby Kooka's Maharaja takes a back seat in Air India's new branding unveiled by Tata Sons and AI chairman N Chandrasekaran here on Thursday. AI MD & CEO Campbell Wilson said "reports of Maharaja's demise are exaggerated," and added that the mascot - in a 'fitter' avatar - will be seen more in India and not so much abroad where it is "not quite understood to what he stands for." So, abroad he will become a silhouette on in-flight bone china and glasses.Chandrasekaran said the new...

Karl Jörg - August 11, 2023

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Tata Sons: Maharaja...

NEW DELHI: Bobby Kooka's Maharaja takes a back seat in Air India's new branding unveiled by Tata Sons and AI chairman N Chandrasekaran...

Karl Jörg - August 11, 2023

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