In anticipation of the upcoming festive season, more than a dozen luxury consumer goods brands are making their entry into India. Their aim is to tap into the growing affluence of Indians with higher incomes, resulting in increased discretionary spending even in smaller towns, an ET report said. This trend is propelled by factors such as heightened exposure to global trends, a younger demographic showing interest in luxury products, and the post-pandemic economic upswing.The influx of new brands includes Swiss luxury chocolate maker Laderach, which recently inaugurated its...