Tag: local fmcg

Regional FMCG brands are rapidly expanding to challenge national brands after outpacing them and posting double-digit sales growth in the past two quarters as inflation cools off. Brands like Rungta Tea, Balaji Wafers, Mario Rusk, and Bovonto soft drinks are among those increasing their brand visibility and diversifying their offerings after emerging stronger from pandemic disruptions, according to an ET report.Rungta Tea, operating in markets such as Uttar Pradesh, Rajasthan, and Bihar, is setting up tea parlors akin to Chai Point and Chaayos. They are also establishing an...