Tag: large FMCG

Even though inflation has moderated, high-priced large consumer product packs are still off-limits for most Indians. The sales growth in high-value packs across FMCG categories shrank in July over the previous year, data from retail intelligence platform Bizom, shared exclusively with TOI, showed. Consumers settled for low-and-mid-priced packs ahead of the festive season as prices of large packs remain higher than expected."When the price of a pack rises above a certain psychological threshold - say a Rs 100 pack becomes Rs 110 - then it's difficult to get...