Tag: Kerala Tourism’s campaign

‘Holiday Heist’, the month-long ground-breaking campaign conducted by Kerala Tourism to woo tourists through an engaging and thrilling bidding experience on WhatsApp, turned out to be a resounding success with travellers from across the country making a whopping 80,000 bids to visit the state’s prime destinations at unbelievably low prices.The bidding game, conducted in July, also generated over 45 million impressions besides amassing a formidable 13 million plus video views.The first-ever initiative of its kind in the country, some lucky participants, through their ingenious bids, managed to secure...