Tag: kantar

MUMBAI: The combined value of top 75 'most valuable Indian brands' in Kantar's study declined by 4% to $379 billion this year as compared to last year, reflecting the strain faced by businesses and consumers in recent times. However, this collective cohort appears resilient in comparison to 20% decline in value by 'top 100 most valuable global brands' between 2022 and 2023.Strength of the domestic economy is said to have acted like a shield. The overseas contribution for the top 30 Indian brands accounts for 31% of brand...