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How Viacom 18 has created...

Viacom 18 now officially holds the...

How Viacom 18 has created a near monopoly with India home cricket rights | Cricket News

Viacom 18 now officially holds the rights for all India home cricket across TV and digital for the next five years. They beat the other two serious contenders - Star India and Sony in a three way battle in an e-auction on Thursday to bag the coveted rights. With this Viacom 18 has created a near monopoly in the Indian cricket broadcasting sphere.How was the bidding conducted?3 Key Points:- The BCCI had opted for an e-auction for the bilateral media rights- The base price was of Rs 25...

Karl Jörg - August 31, 2023

Sports

How Viacom 18...

Viacom 18 now officially holds the rights for all India home cricket across TV and digital for the next five years. They beat...

Karl Jörg - August 31, 2023

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