Tag: ipl tv viewership

Disney Star on Saturday said the IPL 2023’s opening match between Gujarat Titans and Chennai Super Kings witnessed a significant increase in TV viewership against that of the season opener in 2022. According to the company, the IPL’s TV viewership has returned to normalised pre-pandemic levels after witnessing a drop in 2022 due to viewer fatigue.The official TV media rights holder of IPL said the opening match last week garnered a TVR of 7.29 (BARC data). Star Sports recorded a TVR of 5.6 for the opening fixture in 2022,...