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IPL was India’s first unicorn:...

The Indian Premier League, which attained...

IPL was India’s first unicorn: D&P Advisory

The Indian Premier League, which attained decacron status in 2022, was a unicorn right from inception. This comes at a time when the first season of the Women Premier League, the new T20 sporting league, is ongoing and its commercials are being compared with IPL valuations. According to an analysis by D&P India Advisory, the Indian Premier League was a unicorn with over a billion-dollar valuation at inception in 2008 itself. This takes into account the media rights, title sponosrships, and associate sponsorship value of the IPL ecosytem....

Karl Jörg - March 23, 2023

Sports

IPL was India’s...

The Indian Premier League, which attained decacron status in 2022, was a unicorn right from inception. This comes at a time when the...

Karl Jörg - March 23, 2023

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