Despite a tricky pitch in terms of a challenging economic climate, the Indian Premier League (IPL), which kicks off on Friday, seems to be batting strongly with strong sponsorship support in this edition. IPL franchises are projecting a high double-digit growth in revenues over last year riding on both sponsorships as well as share of the central pool.
Slew of new sponsors
Satish Menon, CEO, Punjab Kings, said the team has seen a growth of 20-25 per cent in sponsorship revenues over last season. It has signed several new sponsors this...