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IPL brand value soars 80%...

The standalone brand value of the...

IPL brand value soars 80% to $3.2 billion: Report

The standalone brand value of the Indian Premier League (IPL) is pegged at US$3.2 billion in 2023, up by 80 per cent from $1.8 billion in 2022 as per estimates of Houlihan Lokey, Inc. (NYSE: HLI), a global investment bank. The business enterprise value of the IPL is estimated at $15.4 billion, up 80 per cent from $8.5 billion in 2022 on the back of the latest media rights deal with Viacom18 and Disney Star.According to the report, the T20 league’s media rights have grown “at a phenomenal”...

Karl Jörg - July 10, 2023

Sports

IPL brand value...

The standalone brand value of the Indian Premier League (IPL) is pegged at US$3.2 billion in 2023, up by 80 per cent from...

Karl Jörg - July 10, 2023

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