Tag: ikea

NEW DELHI : Swedish home furnishing retailer Ikea wants to offer something for every Indian. As it completes five years in the country where its reach is still quite nascent and where wide disparity exists in terms of purchasing power, the firm plans to price its products affordably. Susanne Pulverer, chief executive officer and chief sustainability officer at Ikea India, is clear that the attempt, however, is not to change its brand positioning from premium to mass but to have certain value offerings for customers as well.“We know...