Back during the 1983 Cricket World Cup, most Indians would huddle around a radio for the latest updates from the field. Television sets, and the live visuals of India’s historic victory that year, were limited to a few households in the country.Cricket World Cup: Fans driving the consumption landscape from radio to livestreaming
Cricket World Cup: Fans driving the consumption landscape from radio to livestreaming
As technology advanced at a blistering pace down the years, the consumption of the game in India, too, has transformed like never before.In 2011, India...