Toy major Hasbro will launch Monopoly: Cricket Edition to cash in on the ongoing World Cup fervour. The latest edition of the board game is part of the brand’s broader strategy to expand the range of ‘Made-In-India’ and ‘Made-for-India’ offerings. The cricket edition of the classic board game features star cricketers as properties. Players can build their dream team, trade players and compete in matches.
New experiences
Responding to businessline’s emailed queries, Lalit Parmar, Country Manager, Hasbro India said, “We keep looking at designing innovative products and creating new...