Tag: hamsaz wadhwani

Want to look like a 'snacc' but end up binging on snacks - the struggle is real for Gen Z.Teenagers and 20-somethings have emerged as the largest consumer base that is 'snackifyng' breakfast, by either replacing the meal with a snack or having it as an accompaniment. Contrary to what most organisations understand about this generation, research by market intelligence agency Mintel shows there's a gap between intent and action that is driving trends like binging on snacks.While Gen Z has an intent to eat 'healthy', they end...