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Gaming ads dominated ad volumes...

Gaming and pan masala ads continued...

Gaming ads dominated ad volumes on TV in IPL 16: TAM Sports

Gaming and pan masala ads continued to dominate in terms of ad volume share on TV during the first seven matches of IPL’s 16th season, according to TAM Sports, a division of TAM Media. Aerated beverages, cellular phone services, and biscuits were also among the top five categories seen advertising in the ongoing T20 league. This was in contrast to the previous season, when ecomm-education, ecomm-shopping and ecomm-wallets were seen among the top spenders on IPL in the first seven matches. E-comm gaming ads garnered 20 per cent...

Karl Jörg - April 10, 2023

Sports

Gaming ads dominated...

Gaming and pan masala ads continued to dominate in terms of ad volume share on TV during the first seven matches of IPL’s...

Karl Jörg - April 10, 2023

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