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Meesho takes plunge into branded...

NEW DELHI: In a move that...

Meesho takes plunge into branded business

NEW DELHI: In a move that will deepen competition in the e-commerce space, Meesho has forayed into the branded segment wherein it will allow its users the option to buy an array of products offered by national and regional brands including Decathlon, Philips and Bajaj. “A lot of our users searched for branded products on the platform. Since we didn’t offer the same, they looked at other online and offline alternatives. We spotted an opportunity and decided to launch our branded product offering Meesho Mall,” chief financial officer...

Meesho takes plunge...

NEW DELHI: In a move that will deepen competition in the e-commerce space, Meesho has forayed into the branded segment wherein it will...