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IPL franchises hone in on...

From “prayer partner” to “drone partner”,...

IPL franchises hone in on untapped categories and brands for this season

From “prayer partner” to “drone partner”, Indian Premier League franchises have inked some unique brand partnerships as part of their monetisation strategies. Teams have also stepped up focus on merchandise licensing deals as well as other tech-based innovations such as digital collectibles and NFTs.Take for instance, the Delhi Capitals that has roped in incense stick brand, Zed Black, as its “prayer partner”, the first of its kind partnership with a T20 League team. The brand believes this will help it garner deeper distribution. Dhiraj Malhotra, CEO, Delhi Capitals...

Karl Jörg - April 1, 2023

Sports

IPL franchises hone...

From “prayer partner” to “drone partner”, Indian Premier League franchises have inked some unique brand partnerships as part of their monetisation strategies. Teams...

Karl Jörg - April 1, 2023

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