In the first 34 matches, the live broadcast of ICC Men’s Cricket World Cup attracted the eyeballs of nearly 430 million viewers on TV. Quoting BARC data, Disney Star said the total watch time (consumption) on television for the live broadcast of the marquee tournament has witnessed a 10 per cent increase compared to the 2019 edition so far. This growth reflects the unwavering passion and enthusiasm of cricket fans, and the impact of Team India’s strong run through the tournament, the statement added.
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