Nearly 364.2 million viewers tuned in to the live broadcast of the first 18 matches of ICC Men’s Cricket World Cup 2023 on TV. Quoting BARC data, Disney Star said that the live broadcast for these first 18 matches has “clocked up 123.8 billion viewing minutes” on linear TV which is “43 per cent” higher than the previous edition of the tournament. “The monumental clash between India and Pakistan played on October 14 in Ahmedabad witnessed a peak live concurrency on television of 76 million (BARC...