Tag: digital rights holder

Viacom18, the digital rights holder of Indian Premier League, expects to achieve break-even earlier than planned, on the back of strong viewership numbers and ad sale revenues. The company, which is showcasing IPL on JioCinema for free, bagged the digital rights for a whopping ₹23,758 crore from the BCCI for the 2023-27 cycle.Responding to a query on ad sales revenues, Viacom18 Sports CEO Anil Jayaraj told businessline: “While we look at metrics from a five-year perspective, we are quite pleased with how our revenues will be. There are projections for...