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Disney Star targets unprecedented reach...

With two marquee cricket tournaments —...

Disney Star targets unprecedented reach with Asia Cup, World Cup: Network ad sales head

With two marquee cricket tournaments — Asia Cup and ICC World Cup — around the corner, Disney Star is gearing up to garner strong reach and grab a major chunk of the festival season ad spend by brands.Sources said the broadcaster is targeting a cumulative potential reach of over 800 million viewers over the next three months across TV and digital. Matches of Asia Cup and ICC World Cup would be available free-to-view to all mobile phone users accessing Disney+ Hotstar. The ICC World Cup in 2019 reached...

Karl Jörg - August 2, 2023

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Disney Star targets...

With two marquee cricket tournaments — Asia Cup and ICC World Cup — around the corner, Disney Star is gearing up to garner...

Karl Jörg - August 2, 2023

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