Tag: consumer behaviour

 At least 67 per cent of gamers are willing to pay for gaming subscriptions, indicating a growing willingness among Indians to pay for the high-quality gaming experiences, according to a survey by EY-Loco Gamer Survey 2023. This change in consumer behavior comes at a time when improvements in delivery infrastructure via 5G and the evolution of payment systems via UPI, are making high-speed data and low-cost payments available to a majority of users in India.In the survey of 13,000 respondents, over half of the respondents were willing to pay...