Tag: Co-branding cards

Vikas Bansal,Whole-time Director, Amazon Pay India spoke exclusively with businessline on a variety of topics ranging from the company’s successful co-branding tie up with ICICI Bank, introduction of credit lines through UPI and more. Edited excerpts:You’ve had one of the most successful co-branded card partnerships with ICICI Bank. Is that something you want to take to more banks? We were the pioneers in this space. In 2018, co-brand was never mainstream, and we thought this is a win-win for our brand. So, Amazon Pay and ICICI Bank came together...