Tag: Campa Cola

Reliance Industries has tied up with three IPL teams – Lucknow Super Giants, Punjab Kings Squad, and Sunrisers Hyderabad – as ‘pouring partners’ to plug Campa Cola this cricket season. Sources said by the time IPL commences it is expected to penetrate fragmented trade across Andhra Pradesh, Telangana, and at least a couple of other States, reaching most modern trade channels. The company recently announced the launch of Campa range of cold drinks, starting with Andhra Pradesh and Telangana. The branding is expected to be through title sponsorship,...