Tag: brand

P Madhavan is an elated man. With TVS Srichakra’s brand, TVS Eurogrip, being the principal sponsor of the Chennai Super Kings (CSK), its victory in the finals, he expects, will buoy brand recall, awareness and consideration scores for its tyre brand and ultimately be good for business.The TVS group company had signed up as CSK’s sponsor last year though it was disappointing as the team didn’t make the playoffs. “We were disappointed, but not worried if we had made the right decision as we know that CSK with...