JSW Sports is negotiating brand deals of up to ₹5 crore for Asian Games winners it manages. These deals range from product support, influencer campaigns, content partnerships to brand endorsements & appearances.“We have already closed 3-4 big endorsement deals for Neeraj since he is the poster boy of Indian sports right now. Neeraj’s annual endorsement range is at INR 4-5 crores. One of the biggest challenges with the marketability of Olympic athletes and Sports in India has been the lack of awareness. Hence we work closely with brands to...