NEW DELHI: Consumers seem to be splurging on festive shopping, with e-commerce platforms estimated to have garnered about Rs 29,000 crore in sales in the first four days of the festive sale period, according to a report released by Redseer Strategy Consultants on Friday. This translates into a 16% increase in sales over the year-ago period. Major e-tailers Flipkart and Amazon launched their annual festive sales on October 8 this year. The surge in demand was helped by several deals offered by platforms on high ASP (average selling...