Tag: BARC

Nearly 124 million viewers watched the live broadcast of ICC WTC Final 2023 as per BARC data. Official broadcaster Star Sports said this was the highest ever reach garnered for any test match and 32 per cent higher than the previous ICC WTC Final 2021.Quoting BARC data, the broadcaster said that it clocked 14.4 billion minutes of watch time for live broadcast, “surpassing the billion minutes garnered for the previous edition of ICC WTC Final and any other test match in history.” ‘Overwhelming response’ “The overwhelming response from fans...