Tag: BARC India

The Information & Broadcasting Ministry has permitted Broadcast Audience Research Council (BARC) India to share raw-level TV viewership data with broadcasters. The Ministry has also said that this should be done in a manner that confidentiality of BARC panels is maintained at all times. The industry body is expected to discuss the process and manner in which it will be shared in its next board meeting. This comes at a time when certain news broadcasters have expressed concerns about BARC India’s audience measurement ratings system. In its letter,...